Timeline and Strategy

We envision a one-year campaign in which we begin by educating institutional investors on the trafficking-related crimes linked to their supply chains. In phase two, we work directly with stakeholder groups and family offices to build grassroots support for our proposed changes. Finally, in early 2025, we hope to arrange for a meeting with institutional investors and investment firms to discuss adoption of the proposed reforms.

Timeline

  • Q3/2023 – Research: Focus groups with teachers, nurses, students, faculty
  • Q4/2023 – Development: Website, pamphlet, letters, legal review etc.
  • Q1/2024 – Soft Launch: Outreach limited to boards and investment staff
  • Q2/2024 – Full Launch: Contact union membership, university alumni etc.
  • Q1/2025 – Resolution: Meet with industry leaders to discuss reforms

Research Findings

We planned to conduct stakeholder focus groups in California, Ontario, and New York, but the initial conversations in California with public school teachers and nurses were so consistent and emphatic that we felt we didn’t need to go further. On all key questions, at least 75% of the people we talked to thought that:

  • this activity violated the law
  • DWJI proposed reforms did not go far enough
  • these offenses should have stopped long ago, given the State Department findings
  • oversight of investment firms needs to be strengthened

Strategy

Our strategy includes educational outreach to key stakeholder groups, including:

  • Teachers’ unions
  • Public-sector employees
  • Private-sector unions
  • University alumni
  • University faculty
  • Student groups
  • Migrant rights groups
  • Congressional leaders who oppose trafficking (535 at last count)
  • Prominent Filipino Americans (e.g., Rob Bonta)
  • Muslim American activist groups (about half the victims are Muslims)
  • Federal officials with anti-trafficking responsibilities (Treasury, Homeland Security, etc.)

Communication strategies

  • Direct mail/FedEx
  • LinkedIn ads
  • Outbound calls by our team
  • Webinars
  • Speaking engagements
  • Celebrity advocates
  • Internet influencers

Funding

The campaign is fully funded. We do not accept donations from 3rd parties. The campaign is not being conducted in communication or coordination with any NGO or other group in Hong Kong or Singapore.

Staffing

Our team is largely made up of human rights professionals and is located near the target institutional investors (3 in the US, 1 in Canada, 4 in Europe, and 1 in the Middle East). We are currently assembling an Australia Team for our March launch there. 

Domestic Workers Justice Initiative

Domestic Workers Justice Initiative: Working with institutional investors to keep their supply chains trafficking free.

Team

© Domestic Workers Justice Initiative

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